Marketing Strategy
Brief
Marketing Strategy is our first project which is very special to our heart. The site’s main goal is to create user interaction through the website just similar to many forum base websites. The user interface must be diversified and easy for naive users. We took the challenge and do as much possible customization to make all functionality as per client requirements.
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Challenge
The first challenge, The client wants is a customized dashboard for their users who are going to add posts and comments on posts.
The second challenge, As the requirement is unique so we have to use pre-build plugins but need to modify plugins at a large scale this can increase the time load of the site.
Finally, The rest pages which have a video post and high-quality images also increase the load on the database and TTFB.
Approach
We used a minimum plugin and maximum coding approach to make it much better and faster. Then we use cloud base server and CDN for the images to reduce server time interaction on any request.
In this project we customized UsersWP plugin to make User Registration & User Profile and custom code for users to login user from social media platforms.
Solution
- Build custom plugins.
- Custom search post functionality.
- Design a user dashboard keeping much simple.
- Fast loading pages despite having a number of videos
Added Wao elements
- Remove complexity and add custom code.
- Create a unique images for blog post to attract more user.
- Use minimum section on the homepage and show user interested content.
- User friendly dashboard for the naïve users.
- Easy to manage and user-friendly website to add or modify content
Goal
In the end, Our goal was to complete the site as it was our first project and we took this as a challenge.
- Increase of visitors by 79%.
- Bounce rate of the site is under 11%.
- Enhance client engagement to their customer by 65%.
-After waiting for a long time, We finally got our first payment . What a blessing!
